The secret to maximizing the takeaways from any professional education event is to have a plan of action when you return home, especially if you are planning to go on summer break.

Here’s my plan for taking all of the connections, education, and opportunities I gained at the conferences I attended in the spring, that you can use it as your guide to putting a post-conference plan for you and your practice:

1. Cultivate the Connections You Made

I hope if you were at a conference you made some new professional friends and deepened your current connections with your peers. Make those connections count by connecting on social media, following through on actions you discussed and, checking in regularly- long after the conference is over. Keep the conversations going! You can read the full plan for doing your homework the right way over at Accounting Web: Doing Post-Conference Homework Before Summer Break | AccountingWEB

I know, I know, we are in the final stretch of tax season and you may be thinking, Why the heck is Brolin blogging about events now? Doesn’t she know that the tax deadline is just days away? I can’t even…


I hear you! Yes, this is a beyond busy time for many of us, believe me, I know my tax prep work queue is my priority right now!  However, I also just finished booking my room for Accounting Web Live Summit, which is coming up in only a few weeks. I am pumped to attend, not only because I am participating in some amazing fireside chats, panels, and other parts of the program, but because together with my Starting Lineup team members and partners, we are hosting the Home Run Happy Hour in the exhibit hall on Tuesday, May 10 from 5 p.m. to 6 p.m. There will be food, beverages, music, prizes, and a lot of opportunities to tune up your tech stack…plus we have some cool surprises so be sure to stay tuned! 


You can sign up here to get the Team Brolin Starting Lineup Homerun Happy Hour event details right to your inbox and we’ll also be giving you the option for text updates soon.


Of course, Accounting Web Live Summit in San Diego is the first of quite a few events to consider attending this spring and summer. From the AICPA’s Engage conference, to Scaling New Heights, through to any number of the virtual events such as Insightful Accountant’s Future Forward Conference there are many venues available for accounting, tax and bookkeeping professionals to network with peers and solution providers; to learn best practices and new strategies for optimizing workflows, profits, and productivity; earn some CPE; and of course, just have some fun away from the office!


Coming out from under the cloud of Covid-19, I have found that connecting in-person with colleagues and partners has been really refreshing and rewarding, even if sometimes it feels like I don’t have time to do so before I go. After the fact, I am always glad that I did because the insights and ideas that I come away with are worth their weight in gold. Not to mention, it can be extremely reassuring and stress-relieving to feel the support of a larger community of accounting professionals. I think it is important to really have that face time with each other so we feel less alone, expand our networks, and learn from each other. 


The support I receive from peers like you is simply priceless! I think most of us would agree that making the time and effort to attend accounting profession events is well worth it. So take a breather between now and April 18 to register for at least one virtual and one in-person event happening this summer, it will give you something to look forward to and once you are there, I have no doubt you’ll benefit from being reinvigorated and inspired, which is exactly the type of motivation we need to make the remainder of 2022 a home run personally and professionally.

I hope we can connect soon at an event. Check out some of the Team Brolin opportunities, too, to start your post-tax season event and networking plans!

Join Dawn on November 10 at 2 p.m. for the premiere of The Designated Motivator for Accounting Professionals: Reassess Your Success to Maximize Tax Season Profits webinar.

Based on the new book, The Designated Motivator for Accounting Professionals, Dawn leads this strategy-focused session to help you implement key changes for more productivity and profitability this tax season. Register now!

During the webinar you will go through a reassessment process to help you determine the path for your firm moving forward, post-COVID, and in the face of ongoing changes for regulations and filings. We need to be sure we are prepared for whatever may come next. This will be an interactive session where you will use the time to lay out your firm’s business strategy and integrated technology ecosystem to become more profitable, more efficient, and most importantly, happier with your professional life this tax season and beyond.

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