Be a Bookkeep BOSS: Get Certified, Get Your Partner Pin at Scaling New Heights 

Conference season is here once again and with it comes so many opportunities for learning, including getting certified in technology solutions you may be using in your practice. One of the new certifications I am getting before I head to Scaling New Heights in St. Louis in a few weeks is for one of my favorite apps ever, Bookkeep.

I have been using Bookkeep for years to automatically reconcile revenue for my e-commerce clients. It really is smarter accounting automation. It’s also a complete game-changer for your practice in terms of wiping out time wasted reconciling transactions from e-commerce payment gateways, electronic payments, and POS applications.

I am doing my Bookkeep certification before Scaling New Heights because I want to get my  “Certified Bookkeep Partner” enamel pin straight from the amazing Bookkeep team while I am at the conference. You can get certified through Woodard or through the Bookkeep app. 

Here are the cool perks that we’ll get for being Certified Bookkeeper Partners:

Are you in? Let’s get certified with Bookkeep now!

Even if you currently have just a few e-commerce clients, it is very likely that you will have more in the future because most businesses are utilizing online payments in some form.  

Knowing that your revenue reconciliation books are being handled correctly allows you to free up hours of billable time. Choosing, implementing, and training your team to utilize the right automated bookkeeping solution is essential. This is what you can expect when you use Bookkeep to easily automate your daily sales reconciliations with seamless integrations from one to multi-channel platforms, all while bringing sales data into QuickBooks Online.

Once you get certified with Bookkeep, you will be expertlyly equipped to optimize your e-commerce bookkeeping efficiency. Learn how by reading  the post where I recently detailed 6 ways to leverage automated revenue reconciliation for exponential profitability gains.

Bookkeep seamlessly integrates with Clover, GrubHub, Shopify, Square,Toast, Woocommerce and more as well as with QuickBooks and other accounting systems. It also helps us advise clients to better manage their e-commerce and other business transactions with the help of financial analytics.

Become certified in Bookkeep for free to have a solid foundation in revenue automation bookkeeping as well as the Bookkeep software so you can help your clients by covering these concepts: 

Enroll in Bookkeep’s free certification course here to maximize your profit potential with smarter automation and pick up your pin while you are at Scaling New Heights in St. Louis, Missouri, or if you aren’t heading there (We’ll miss you!), get certified online and your pin and badges will be sent to you.

Do you have clients using electronic payment, e-commerce gateways, and point-of-sale applications? Maximize your profit potential with smarter automation. When it comes to bookkeeping, you want to know your books are being handled correctly, while eliminating as much data entry as possible, to free up your billable time. Choosing, implementing, and training your team to utilize the right automated bookkeeping solution is essential.

Bookkeep seamlessly integrates with Clover, GrubHub, Shopify, Square,Toast, Woocommerce and more as well as with QuickBooks and other accounting systems. One other thing I really love are the financial analytics which help us advise clients on how to better manage their ecommerce and other business transactions.

These are the top six benefits of Bookkeep that I am leveraging in my practice to eliminate manual entry using automated ecommerce reconciliations that actually work!

  1. Daily sales reconciliation and daily revenue reporting is emailed in summary format right to me., so I always know the real-time numbers.
  2. Reposting and refreshing of financial data to QuickBooks Online, on demand, if accounts are re-mapped.
  3. Comprehensive multi-currency support and global currency conversions makes it easy to serve global clients and grow your practice.
  4. Bank deposit breakdown provides a summary of deposits tied out to the sales day involved for Square and Shopify and over 50 other front end revenue applications.
  5. A direct link to accounting entries so I can jump to the journal entry or bank transaction in QuickBooks (or another accounting platform).
  6. Unlimited users, so I can add staff, clients or other stakeholders at no additional cost plus 5 star support with chat, email, and video options.

The truth is, automation is only useful if an app actually does what it is supposed to do and Bookkeep really means business! For my practice, it’s a best of breed solution for automated accounting and reconciliation with real bottom line benefits, Bookkeep literally eliminates hours of manual entry.

Bookkeeping and time-consuming are synonyms in my mind (I can think of a few other choice words, too). Seriously, there is absolutely no need for manual bookkeeping any longer…and no, adopting this modern mindset and automating the process is not going to put your firm out of business! In fact, it will help you grow it exponentially, if that’s your goal.

Consider how many businesses there are today all using ecommerce payment apps, almost every business uses at least one or more, likely three or four. There’s no way to accurately and efficiently track all of the transactions into accounting software. And why would you want to handle this manually? 

I don’t. I use Bookkeep for all of my clients’ ecommerce payment transactions. This app was literally a life-changing discovery I made a couple of years ago at a conference. I met the awesome Bookkeep team, learned about the amazing QuickBooks and ecommerce integrations and I was sold! In case you are wondering, it’s completely affordable and the implementation took maybe 10 minutes. That’s all it takes and, as I can personally attest to, Bookkeep’s automation saves on average at least 20 hours per month per client. Seriously, it’s freaking amazing!

When you use Bookkeep you will be able to master multi-channel ecommerce payments for any business from brick and mortar service-based businesses like restaurants, medical offices, hair salons… the list goes on, plus all of those ecommerce businesses. If you are handling any of these, you know what a nightmare it can be to sort through transactions from all of the various apps, payment processors, and sales platforms.

Bookkeep seamlessly takes all of the transactions from just about any digital point of sale payment app including Square, Shopify, Grubhub, Amazon Seller, Squarespace, Stripe, and many more. The app takes all of those thousands of transactions (including up to five years of historical data in QuickBooks) and automatically syncs them with QuickBooks, which means it can all flow to wherever you need it to go next such as your tax, reporting, or other software for sales tax returns, tax preparation, and profit and loss reports, to name just a few engagements where this data is critical.

Another thing that is so important when selecting apps is the quality of the partner you choose. Bookkeep is the leading provider of summarized financial automation and deposit reconciliation for retail, restaurant, cannabis and ecommerce businesses and they have invested in deep integrations with accounting systems like QuickBooks, Xero, Sage Intacct and NetSuite. 

So if you haven’t already stopped reading this blog to immediately implement Bookkeep to manage your mess of manual bookkeeping, why the heck not? Ecommerce clients should not eat away your efficiency! Do not let this happen, go get Bookkeep now, and stop the insanity of multi-channel ecommerce bookkeeping with a single app! 

The right tech stack can really alleviate stress, save time, and maximize your firm’s throughput, but only if you have a clear vision for each solution you are using. There’s a buffet of options out there, that’s for sure, and they all cost either time to implement or money to buy (or both) so it can be stressful to even think about which solutions to use. I get it and I want to help, that’s why I am sharing my softball strategy to help you build a tech stack that works with your firm not against it!

Imagine if hitting a home run when it comes to the profitability of your practice was as easy as watching a ball game. To me, it really is—running a profitable and highly efficient accounting, bookkeeping or tax practice is no different than coaching a softball (or baseball) team. Here’s a brief overview of how you can use softball strategy to knock it out of the park when it comes to your practice productivity and profitability, too. 

You see, in softball, you have positions on your team that you have to fill. In addition, you have players that you need to recruit to fill those positions.  Let’s stick with the defensive side of the game.  You have a pitcher, catcher, first baseman, second baseman, etc. Imagine if hitting a home run when it comes to the profitability of your practice was as easy as watching a ball game. To me, it really is—running a profitable and highly efficient accounting, bookkeeping or tax practice is no different than coaching a softball (or baseball) team. Here’s a brief overview of how you can use softball strategy to knock it out of the park when it comes to your practice productivity and profitability, too. nd baseman, third baseman, shortstop, left fielder, center fielder, and right fielder.

As a coach, you need to know what the positions are and you need to seek the most talented players to fill those positions.  From an accounting, bookkeeping, or tax  practice perspective the game really is no different. You have certain positions to fill in order to run your firm, to create an amazing client experience, and to complete client work.  

Every accounting firm has some positions that are necessary no matter what you provide for services. Then there are the tools you need that are specific to the services you provide. In other words, in order to pick the right software, you need to also accept that no one piece of software is going to solve everything.

Here are the solutions that I have chosen (Click on the name of each one below to get the overview of benefits):









Truly Financial


However, you really need to choose your own based on your needs and by looking at the solutions and how they align with the problems you are trying to solve. Start by downloading the Team Brolin Starting Lineup Playbook here.

This episode is sponsored by Bookkeep

Episode Summary

Truly Financial’s Mike Milan joins Dawn Brolin to discuss the benefits of digital banking through Truly Financial, and highlights how banking, wire transfers, and implementing company spending cards can be made easy for everyone, including small businesses! Listen now to find out how Truly Financial can benefit your business, as well as how accounting professional can help save their clients money! 

Episode Notes

What is Truly Financial? 

Mike Milan of Truly Financial joins Dawn Brolin to discuss how digital banking can be beneficial for small businesses, and how Truly Financial helps save their clients hundreds of dollars in wire transfer fees and account minimum fees.

Truly Financial is a digital banking service that allows companies to have international purchasing power, even if they can’t compete with larger businesses around them. Truly Financial solves the currency exchange problem, and keeps the transaction local, rather than across borders. 

Mike even compares the ease of their wire transfers to using Venmo—transactions are made quick and easy.

Implemented Truly Financial in Your Business

Opening up an accountant with Truly Financial is easy, and can be done online! You provide them with basic identifying documents of you and your business, and they do the rest. 

Truly Financial Spend Management Cards

Truly Financial also provides you with spend management cards that you can distribute amongst your employees, rather than having to reimburse them. You are able to set the spending limits, see all the transitions that are taking place, and these cards can even be used for employees who work overseas. 

Mike highlights how you as the business owner are given up to 2.5% cash back on most purchases, even on the purchases made by your employees; they also have no minimum account fees! 

“We’re trying to bring the perks of the big bank down to everyone.” says Mike.


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Dawn Brolin 0:06
This episode of the DM Disruption is sponsored by Bookkeep. Bookkeep provides automated bookkeeping by posting sales and reconciling payment deposits from Square, Spotify, Amazon seller, and more to QuickBooks Online or Xero, automatically. What is great is that the Setup is easy and nothing needs to be done. Once it’s set up. After that it’s set it and forget it. Bookkeep will do your job from that moment forward. You can even have historical transactions posted, all you have to do is ask, stop stressing about posting these simple but voluminous transactions and start letting Bookkeep do the work for you. Check them out at today!

Hey everybody and welcome back to the DM Disruption, myself Dawn Brolin your designated motivator is here to help you come up with solutions for your firm, but most importantly for your clients because they’re here for you to be the trusted adviser to guide them in the right direction, and we have one of my very favorite people I’ve known for a long time. Mike Milan, is here today from Truly Financial, an interestingly awesome product, that we’re going to kind of give you a little bit more detail about what Truly Financial can do for you and your firm, but also for your clients. So, Mike, thanks so much for coming. I love you, you’re like one of my favorite people, we it’s like you’re like a brother from another mother. Right?

Mike Milan 1:28
I will tell you, I’m motivated right now, I’m already motivated, right? So if you’re if your job is to motivate me, you did it even before we got on the call,

Dawn Brolin 1:36
Bang! That’s what we’re here to do. Because really the end of the day, we just want to solve the problems of the world. And one of them is, with regards to banking, and being able to make payments and to be able to collect money and to have, you know, your employees being able to have cards and you know, doing all these things so that we can run loose, you want to make business work better, faster and smoother. So Mike, tell us all about Truly Financial, let’s get this going.

Mike Milan 2:02
And I gotta tell you what I mean, when you look at it, and I’ve got 15 years of now banking experience, you know, talking with banks, teaching bankers, talking with small business owners, and it kept coming back to the same thing of, it’s getting more and more difficult to do business globally. And it and I don’t know about you, but when I went through the MBA program, I read a book called The World is Flat, and it predicted the globalization of the economy, which is saying, you know, even the smallest business and Galesburg, Illinois, you know, could do business in India, or Pakistan, or China or any of these other places. But it’s so difficult to do that, right? It’s so difficult to do that. And not only that, when we started talking about, especially after COVID remote teams and working with other people and getting the best talent. Well, the best talent is no longer just contained in a geography, you know, inside a border. Right? It could be anywhere your best player could be in Toronto, well, how do I work with that person, when they’re the best, you know, key player. So what we’ve done is, is build products that help you not only be a hyper local, small business, but have an international beef or, international flair if you’d like that, and expand your business globally.

Dawn Brolin 3:17
Yeah, an international presence that somebody that is a smaller, smaller company, like you said, can’t kind of compete with the cost to do business globally. And I think that that’s one of the key pieces is that well, how do I even open that door? How do I even in most people would be like, well, now I got currency translation issues. I’ve got this. I’ve got banking fees, I’ve got that. So Truly Financial is opening up that door to allow people to be able to maneuver in that space. Right?

Mike Milan 3:46
Yea, you know, what’s funny about that is I mean, it said at you lose up to 5% of an invoice just by doing business internationally, maybe because you you do have that you do have maybe a currency exchange problem where you’re forced to convert at the time of the transaction? Well, you know, we’ve done away with that by being able to hold multiple currencies in one account, so I can exchange money when it’s good for me, I don’t have to do it exactly when the transaction takes place. The other thing is, is that a lot of like international wire, sometimes go through multiple steps where you know, you can’t go from, you know, some of the African currencies like SETI into the Japanese Yen. I know that’s kind of a big problem here in Texas, we’d have a lot of that. But as an example, you have to convert it to US dollars first, and then back into Yen. Some of there’s some of them that just don’t have a direct exchange, you have to use an intermediary. And that costs money, right? Sometimes $40 to $60 per transaction. So we want to help you save money by making it just instant.

Dawn Brolin 4:48
Okay, and so, so tell us something like that. So, if you’re a if you’re a practitioner, and you have clients that are you know, maybe even already in that global world or they’re already you know, doing A lot of transactions of business in Canada, let’s just say right, because I would think, you know, a lot of us have have businesses that have, you know, activity in Canada. So, walk through a simple scenario and how what, what is the Truly product actually do to improve that process for the client? If you come up with an example for me?

Mike Milan 5:19
Yeah, so I mean, I mean, normally, there would be a cross border transaction, right, which which you know, where the people in Canada, even though you want to send money in US dollars, they have to either receive it in US dollars, and then make a conversion to Canadian dollars, which is, again, another pain in the butt for them. That’s kind of a typical thing, right? Where you’re paying them or you’re receiving money from them the same way there’s this conversion charge. What we’ve done is we’ve created a way to conduct that transaction locally. And it’s more like a Venmo transaction, and it happens instantly. So let’s just say that I’m in Toronto, you’re there. And it was a Connecticut?

Dawn Brolin 5:55

Mike Milan 5:56
Okay. Yeah. It’s at one side of the world that I don’t know very much about.

Dawn Brolin 6:02
It is mysterious out here!

Mike Milan 6:03
That’s right. So, but think about it, like a Venmo transaction, where you can just say, I want to pay @ Mike, and I send it into Toronto, the same way that you would, you know, me with a Venmo transaction now. So what we’re doing is on the back end is, is creating a transaction that happens locally, rather than across the border.

Dawn Brolin 6:22
Got it. Right. And that’s perfect. Because that’s really, at the end of the day, what we want to do is we just want to either get paid or pay, we don’t want to have to go through, like you said, dealing with exchange rates and how to make sure that that’s all done correctly. And you know, any accounting software tries to do that. It’s not always successful, but, but just that facilitation is what you’re solving for.

Mike Milan 6:45
Right? We’re like a Sherpa, right? And then international funds, Sherpa, right, we’re gonna guide that transaction all the way through. And it’s basically, because I tell you, anybody that tries to do an international wire right now, there’s no visibility, you don’t know what happens, you don’t know when it even changes hands to another person. Sometimes it takes up to two weeks, and that could delay your goods. You know, just because no one’s gonna send it until they receive the money. So what we’re doing is we’re walking that transaction all the way through for you at the speed of banking.

Dawn Brolin 7:15
Right? So yeah, within a 24 hour period, or whatever that may be, right? Because you got that

Mike Milan 7:20
Sometimes instantaneous, sometimes it takes a day or two.

Dawn Brolin 7:23
Yeah. So now, so a client comes to you, or, you know, business owner comes to Mike and says, “Hey, I want in.” What do I have to do? How do I get how does this all get set up? Because that’s what a lot of times people will say, Well, how hard is it to get this implemented? Right? That’s typically a normal question. So tell that process,

Mike Milan 7:43
if you’ve ever opened a bank account is the same. But what we’ve tried to do is take away the, you know, the requirement to walk into a bank, sit down with a bank loan officer and go through every single process, and I forgot this paper, and then I gotta go ping pong back and forth, we email or private things. We’ve built in automation on most all of the verification of a business, right, because there’s a couple of regulations, we have to go go, you know, go by, as one is know your customer, the others know your business. And that way, we know kind of what’s happening in the business. So we have to verify who you are. And we have to verify who your business is. And that’s really done with, you know, your EIN will say, for US business, we can verify that your real business, we look at the website to make sure that, you know, if you have a website tried to determine what business you’re in. There’s certain businesses we can’t do business with, right? So and then then of course, your as a person, it’s a copy of your ID and then just gain your thing like I did with Alexa yesterday. So now like Alexa even recognizes me. So it’s really that easy. It does take a few minutes, it might take, you know, five or 10 minutes to go through the process, but it’s really point click, type in your EIN and we we go gather all the data for you.

Dawn Brolin 8:52
Which is awesome. Because I had an experience, just I would say, I think it was like last maybe May, April or May. And I was going to set up a new bank account, right? And with Bank of America, you can you can set up a new account online, you know what? The process is awful. The process is brutal. Any of your banks, your, what we’ll call your “historical native banks” that we’ve had, you know, at the corner of, you know, Main Street for years, even they haven’t solved for exactly what you’ve already solved for. You know, you go you set up the account and you give them some stuff, but then you got to wait for the signature paperwork to come. So you can they they’re not even using E signature of Bank of America for this process. But you’re just like what, so the big count takes like three to four weeks to just set up because they’re gonna mail you the papers to sign and then you mail them back. And I mean, it’s just insanity. Like it just doesn’t make sense. So that is a huge solution that truly financial is solving when people want to set up a bank account. Bang, just go on there, get it set up, and then go Talk about the card. So we got businesses who have employees who, you know, need to get paid and need to pay for things or whatever. Tell us about the cards and the card process.

Mike Milan 10:08
Yeah, I tell you, I mean, it’s, it’s, it’s one of those things, it’s, it’s the new way of doing business, right, it’s a way for you to not only give your team some authority, some responsibility, but also help them be accountable with Spend Management cards, right. So it’s, it’s, it’s as easy as just typing in your name, and sending you out a card, then I set the transaction limits that you can spend per month, per category, per transaction, I can set all those limits for you. But I can also, you know, have visibility, and I can see what you’re doing instantly. So as you make a transaction, I see it happening as it as it works. So you can do that across your team. And what’s interesting is that we can also issue cards across the border. So if you find that perfect employee in Canada, or, you know, Warsaw, Poland or Singapore, you can actually bring them on your team and and pay them much like you would in their local currency or in your own. Right. So it’s one of those things that we’ve really solved for that way. What I do like about it, is that our corporate cards, right that these these SmartLink, we call them smart link, which is linking my employees to my account, right? So SmartLink is our spend management system. But our corporate cards are unlike any debit card. So think about the debit card, where you just go use it for your everyday purchases. And that’s kind of our tagline is, you know, your everyday domestic and international purchases, right? That’s kind of what we’re, we’re working with. You actually were given cashback up to 2.5 % on everything. You can’t get that with a debit card, right? That’s one of the reasons why we give you a corporate card. And believe it or not, if you go try to apply for a corporate card, most banks have minimum requirements, they got minimum, so much on daily deposit or so much on your annual revenue. None of that, right. We’re trying to bring the perks of the big bank down to everyone. We’re really what we’re trying to do. It’s like getting a discount on every single thing you buy. Right? So..

Dawn Brolin 12:01
I’ll fight you for the quarter in the parking lot like you and I will be fist fighting for that quarter.

Mike Milan 12:10
Yeah, here’s, here’s the cool thing. Remember, the SmartLink accounts? Yep, everything your employees are purchasing rolls up to the main account. So they’re not getting the reward, you are right, even when they’re out, they’re spending on your behalf.

Dawn Brolin 12:22
And that is really powerful. Because if you think about it, umm, having employees, like, you know, say, Okay, we’ll just reimburse you. So a lot of companies do that. So if you have clients out there, people were listening, you have clients out there that are that have employees using a personal credit card, and a lot of like you said, a lot of the smaller businesses, and I’m saying smaller, a million and under people who are a million and under who have employees, and they use their own credit card, you reimburse them. They’re getting that either cashback depending on what kind of card they have credit card, on a credit card, they’re getting cashback and they’re getting or and or points or something. Right. So and I think that that’s a really big deal, the business owner, should be the one enjoying those perks, and those that cashback and how that all works. Because really, at the end of the day, that’s their money. Right? And so and they’re paying for them, and make the purchase. So they’re, they’re getting paid to go make the purchase, and now they’re getting cashback on their cars or points. Now we say no, I’m paying you to go do this thing. But I’m going to enjoy the reward, which is that the cashback?

Mike Milan 13:30
You know, it was fun is that a company I’d worked for prior, they took all of the money and then put it towards the party at the end of the year. Right. I mean, the the employees ended up getting it back in one way or the other. But I thought it was a great way to finance a, you know, company perks with those types of purchases.

Dawn Brolin 13:49
Absolutely. And I do I love also the fact that you don’t have fees, because that is what I mean statement fees. And just if you don’t have your you know, maintain your minimum balance, you’re going to get a fee for that. And then then the payments. Okay, let’s talk about the fees for when you pay somebody, right? You don’t have fees when you pay somebody.

Mike Milan 14:09

Dawn Brolin 14:10
And that’s it globally, your the wire transfer fees, if you’re doing wire transfers, or doing any of those kinds of things, you’re paying 50 bucks, 75 bucks sometimes for those transfers. So if you have clients that are doing that, what’s beautiful about it, not only are we are we opening up the ability to do that global economy and global global payments, but being able to take clients that now already do that I thinking of one of my clients, he’s uh, he does a lot of work in Canada. And so he’s selling like these huge structures and things like that. For him to be able to pay for the goods and things that he’s doing, he’s going to be the next phone call that I make because he’s he could really benefit from this product for sure. So I want people as they’re listening, think about the clients that are working globally. And that are you you’re going to be doing tax returns soon. Then those of you who are listening, that are bookkeepers that are watching these fees come through, pay attention to the fees, because they are they can get big me. Some people will say to me, I don’t want to accept credit cards because I gotta pay fees. Well, you know, here’s your solution. We got it, we got solved already done.

Mike Milan 15:18
There you go, there you go. But, you know, it’s when all of our prices are listed right on the website, you know, I And mostly, everything’s free. Now, we got some value limitations, right. I mean, there’s only so many, you know, international wires that you can do in a month. But our limits, I think, are probably more than I would do anyway, you know, you know, between then I can look it up to be exact, but we’ll say you get 10 free, right? Who’s doing 10 of those a month? I mean, yeah, so, but we have to two programs. One is the free program where the limits are a little bit smaller, right, you may be three transactions here are 10 transactions there. And then we have a $25 month per actual fee and a bank account, we charge you $25 a month, but you get a lot more of those free transactions, you know, like 25 or so a month. So I mean, more than most people do anyway. But $25 a month, one time is a lot better than what you just said, $50. Every time.

Dawn Brolin 16:15
Exactly. Exactly. And you know, you know, Truly Financials and business make money to people, it’s, you know, we all are, that’s what business is about. But it but the cost that cost that reduction in fees, is going to can be substantial for some of your clients. And so you’ve got to, you know, and I was on another podcast with Allison Ball with Liscio. It’s client experience that we need to be more aware of. And I mean client experience in that, what can we bring to the table to them to say, Hey, listen, we’re going through your taxes, or I’m doing your books, and I’m seeing all the wire transfer fees that you’re paying, we got to do something different here. And so, you know, that is where we become the hero to our clients. And here’s a great example of where you can bring this product to your client say, Hey, listen, we watched all your fees, we gotta, we gotta do something different here for 2020. Great place to start with Truly Financial for sure.

Mike Milan 17:11
Well and I’ll tell you, I mean, I know I should be transparent. We’re saying, Okay, well, we’re giving you all these fees, right? We’re just we get a lot of different free transactions. And you say, Well, how do we make money? Well, if you look at our card, we’re a visa partner. So every time you use it, you know, we’re getting a piece of that transaction, which doesn’t come out of your pocket, it comes out of your vendors pocket, right. If you go to Walmart, if you go to Exxon Mobil, I mean, we’re getting a piece of that transaction, you know, through Visa.

Dawn Brolin 17:37
Yep. And you know, it’s interesting, too, because people don’t think of that, like the merchant fees. They think, Oh, I’m just Visa just gets my 3.2% or whatever, whatever the fee may be. There’s so much there’s a lot of components built into that 3.2%, and Truly Financial happens to be one of them for the Visa. But again, you’re not It’s not like your rates are going up. It’s not that’s not the situation. So it’s just the Visa is got this partnership. So it’s I think it’s an awesome solution. I think it’s something that we should be, we should have this in the forefront of our mind as we go through tax season. And as we go throughout the year, I mean, you can save your client two grand, that’s a lot of money, you save your clients, in some cases, probably five $6,000 in fees that they’re paying now. And so keep that in the forefront of your mind as you move forward through taxes and move forward through 2022 to keep it in the forefront. Like any last thoughts?

Mike Milan 18:29
Hey, we want to be your bank. That’s where it is.

Dawn Brolin 18:34
We want to be your bank. Truly Financial Mike Milan, we can sing my land is your land. That’s how I know. In my mind, every time I land is your land. Will you ever said that to me, I was like I’ll never pronounce your last name wrong again. Mulan, which I think is a Disney movie or something. But it’s Milan. So like, so much for spending some time with us today. Again, the DM Disruption is all about shaking your coconut and getting you to think about doing things differently. And yes, period. The world is changing. You can either fight against it and get left behind or you can join the fight and make changes in your business and with your clients. And Truly Financial is one of those components that you go we gotta shake it, put it in your head, so you’re thinking about it. And thank you again so much for listening. Mike, thanks so much for coming here today. And we will see you on the next DM Disruption. Thanks again, everybody. Thanks




Episode Summary

Dawn Brolin, CPA, CFE, The Designated Motivator for Accounting Professionals live from Scaling New Heights 2021 discovers the Ultimate Bookkeeping Solution with bookkeep™, CEO, Jason Richelson.


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Dawn Brolin 0:04
Well, hello, everybody. And welcome back to the DM Disruption. We’re here to talk about action where you take action with your business. And I found a new app! I found a new app at Scaling New Heights, bookkeep! Jason Richelson, with me today to talk about where did this come from? And where have you been my whole life and that kind of stuff. So introduce yourself. Tell us what is doing on the accounting.

Jason Richelson 0:29
Yeah, okay. My name is Jason Richeson. And I started with bookkeep. We started actually as a bookkeeping firm. We still have bookkeeping customers we basically started to try and automate the entire bookkeeping process. And the one thing that we figured out that wasn’t being done is all these losses that are hitting your bank account. So restaurant, we serve a bunch of restaurants. So you’ve got GrubHub DoorDash. And basically, we’re like, we got to put these properly, we got to log into the system, we got to get the logins and we realized that this is becoming a bigger, bigger problem with restaurants, every single app that you see every single tablet, or deposit in your bank account. When you’re doing Shopify, there’s up to 10 famous types of Shopify stores. And as a bookkeeper, you will have to properly book sales. So that’s essentially our software does, it’s really to help CPAs small bookkeepers, big bookkeepers, automate that process so they don’t have to do it. Wait a second, what is this Door Dash cost, what are the fees, are there sales tax in there? Wait, I lost my login and I need you to get it back to me. When you connected with us and stays connected, we capture the data, we post it properly, we make sure to always reconcile to the deposits. So we essentially automate all that for you on a daily basis.

Dawn Brolin 1:48
So that’s awesome. But I do, obviously, people know I do a lot of IRS representation work. And one of the key areas that they focus on in their audits are really driven from revenue. Right? They don’t necessarily want of course, if you’re throwing expenses into the tax year, and they’re all even numbers, that’s kind of a red flag, right. But when it comes to gross revenue, and making sure we’re not posting, we’re not taking sales tax into account as income, right? You’re mapping all of that.

Jason Richelson 2:12
Yeah, yeah. And actually, what I’ve learned from this conference is one of our biggest competitors is that a lot of accountants are just booking it as revenue, because it’s too hard to figure out what it is. And either they can’t get the owner to give them a login or the client for its, I don’t want to login and figure this out. So so we automate that. So really getting the word out that we do this is really kind of what we’re doing is like, Oh, I didn’t know I could do that.

Dawn Brolin 2:36
Well, it looks awesome! I have a client on Fisher’s Island, New York, and she’s a small boutique, and she has QuickBooks point of sale. But she also has online sales, and she uses Shopify for online sales. And what we find is to get that information directly out of Shopify and then into QuickBooks has been really a pain for her. So this is like a big deal for those retailers who are trying to and especially the, we don’t want to do the stuff that you’re doing. Because there’s no value add on transaction management, right? Your transaction management is a thing of the past. You know, prior to all these great applications and solutions. We had to hand key we were hand keyers. That was it. It’s not like that anymore. So why did you stop, you so you started bookkeep? And you just saw this need? Oh, my goodness, the volume!

Jason Richelson 3:21
I, and I should say this before I start, I was at Shopkeep.

Dawn Brolin 3:24
Oh Shopkeep! Everyone knows shop!

Jason Richelson 3:28
Yeah, so shopkeep was, so I have a huge amount of experience building the front end system. And actually, one of the last things I did at Shopkeep before I moved was to build the accounting integration. So I always, even on my stores, I built that integration into Quick Books two year agos. So I’ve always known. I just realized, oh, where we want accountants is to really think about us as their outsourced data entry automation department, right. So we actually have a new program just for this show. It’s $99. Unlimited, if you have to be a pro advisor, really certified, it’s your business…

Dawn Brolin 4:10
You want to work with people who know what they’re doing. Pro advisors know what they’re doing.

Jason Richelson 4:14
Exactly, well we want to build a business, if they have their own business. Not be afraid of E commerce not be afraid oh they’re using Stripe, they’re using PayPal, I don’t want to touch it. Just make the connections, make it flow properly. And if you have problems or things and we know your CPAs literally CPAs on customer care, I also see those chats. I mean, as we get bigger, but we’re hiring people who know what bookkeepers do and they’re smart, but really our focus is that. Whereas integration to QuickBooks, it doesn’t work if….so we know both sides of it, we understand what’s weird with QuickBooks, what are you doing with the account that we were trying to post to? Why is square, what Square data count? Well, Square’s API is down….

Dawn Brolin 5:11
That is a big deal. That’s a big deal. That’s what I was I was talking fishbowl a little bit earlier that when you have a software solution that knows both sides of the transaction, they know, we know the bookkeeper side, we also know the QuickBooks side, that relationship is a better relationship than there are other applications where they know their side is what we integrate, we do this but but then when you have a problem with the way it comes into QuickBooks, and you’re looking in the QuickBooks, if you don’t have the expertise, and you have a vendor that doesn’t have that expertise, you might want to think twice, because you’re able to support us in that way.

Jason Richelson 5:46
And support you the proper way I gave I gave a talk yesterday about accounting integration, that I use so many apps, myself and my own business and with our clients, you know, things like the sync button, you click the sync button, the payroll system, and then it posts another journal entry. Like it says sync, it should be syncing, matching with my audit trail should go to the same entry and I have a trail that they post, because they just don’t even get it what do you have to do every day? Right? And then cleaning that up? And then you can’t find the link to that journal entry that they posted? Where is it now I got to search for it. Ours, our system, it’s back and forth, we can send you back into QuickBooks in the right place. Does that mean our QuickBooks back to Shopify or square to the right place? Before a wrong the journal entry? Eventually, yep, data in our journal entries and all sorts of sales receipts in your future that tell you this is a sales summary from this exact time period if your timezone is off? Why is this not matching? Your timezone? Your sales summary is this, and you have your batch setup wrong, which is why those aren’t matching. So you’ll be able to figure that out without having to go back to Square or Shopify.

Dawn Brolin 6:51
And that’s a huge deal. Because when it comes to those same, the same, and how it comes in is so important. You’re crazy. So Michelle, so far, you know, and how this all works. I know for me, so many times the data is coming in and it’s not necessarily coming in right in the vendor doesn’t know how to help us solve for that. And you guys have that figured out. And I see that happens all the time. When it comes to retrieving information, shove it into QuickBooks. So we’re really excited to work with you guys and get the word out. Listen, people, if you have not figured out yet, the transactions are going to come into QuickBooks, not by your fingers, it’s going to come in through a solution like bookkeep, that’s going to give you the data that you need to drive and drill down if that’s what you need. So it’s been awesome, Jason, you’re talking to you. And there’s an emergency, which is totally fine. And so what I want to thank everyone for listening and we’ll talk to you guys soon. Here we are with We’ll talk to y’all soon. Bye bye.

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